7 minutes read
7 minutes read
Logitech Options+ Software App
Logitech Options+ Software App
Logitech Options+ Software App
How can we inject creativity and boost productivity into the daily life of office workers?
How can we inject creativity and boost productivity into the daily life of office workers?
How can we inject creativity and boost productivity into the daily life of office workers?
Summary
Summary
Background
Background
The number of active users in this software did not meet expectations. Logitech had hoped to promote more active users in the app to build a stronger brand image, better digital user experience, and more diverse user behavioral data.
The number of active users in this software did not meet expectations. Logitech had hoped to promote more active users in the app to build a stronger brand image, better digital user experience, and more diverse user behavioral data.
Role
Role
UX Design: I was responsible for almost all the research and design processes in this project, including quantitative user research, design strategy, graphical interface design, desirability test, and hi-fi prototyping. (Internship managed by Keri)
UX Design: I was responsible for almost all the research and design processes in this project, including quantitative user research, design strategy, graphical interface design, desirability test, and hi-fi prototyping. (Internship managed by Keri)
Impact
Impact
Short Term: The product and marketing teams successfully recognized the effectiveness of the onboarding, awareness solutions, and consideration-related features of Logitech Options+. Also, the testing indicated the solutions would increase users’ satisfaction rates.
Long Term: Redefined the 50+ page archetypes and digital experience opportunity report and shared it with the global ux design, marketing, and consumer insight teams.
Short Term: The product and marketing teams successfully recognized the effectiveness of the onboarding, awareness solutions, and consideration-related features of Logitech Options+. Also, the testing indicated the solutions would increase users’ satisfaction rates.
Long Term: Redefined the 50+ page archetypes and digital experience opportunity report and shared it with the global ux design, marketing, and consumer insight teams.
Platform
Platform
Desktop software App
Desktop software App
Timeline
Timeline
3 Months (April — June, 2022)
3 Months (April — June, 2022)
Highlight
Highlight
Challenge
Challenge
Millions of downloads but few active users.
Millions of downloads but few active users.
Logi Options+ is the powerful, easy-to-use, next-gen application that enables customization for Logitech mice and keyboards so you can work how you want. The most common user scenario is using it to customize the buttons and keys for their keyboards and mouses. However, the number of its active users in this software did not meet expectations. Logitech had hoped to promote more active users in the app for the following reasons:
Stronger Brand: Enhance consumer brand loyalty/adherence.
Better Experience: Integrate software and hardware for a more complete user experience, increasing the market value of hardware products.
More Data Collection: Collect more behavioral data from office knowledge workers as a reference for developing future products
Logi Options+ is the powerful, easy-to-use, next-gen application that enables customization for Logitech mice and keyboards so you can work how you want. The most common user scenario is using it to customize the buttons and keys for their keyboards and mouses. However, the number of its active users in this software did not meet expectations. Logitech had hoped to promote more active users in the app for the following reasons:
Stronger Brand: Enhance consumer brand loyalty/adherence.
Better Experience: Integrate software and hardware for a more complete user experience, increasing the market value of hardware products.
More Data Collection: Collect more behavioral data from office knowledge workers as a reference for developing future products
Issue Analysis
Issue Analysis
Focus on the Mainstream Users (especially the office knowledge workers)
Focus on the Mainstream Users (especially the office knowledge workers)
I broke down the issue tree to find the design opportunities. We decided to prioritize the optimization of the software for office knowledge workers, as they constitute a significant portion of the hardware product consumer base and have one of the lowest rates of software retention.
I broke down the issue tree to find the design opportunities. We decided to prioritize the optimization of the software for office knowledge workers, as they constitute a significant portion of the hardware product consumer base and have one of the lowest rates of software retention.
Archetype
Archetype
Get to know our service and customers: Draft the challenges users are facing in the App.
Get to know our service and customers: Draft the challenges users are facing in the App.
Research Method
Drawing on an issue tree, I conducted more than 20 individual semi-structured interviews with knowledge workers who've used various Logitech products for an extended period. My research was divided into two parts focusing on different user phases. After these interviews, I combined the qualitative and quantitative data, including insights from the marketing team, to pinpoint opportunities for enhancing the digital experience of the Logitech Options+ software app. This also allowed me to sketch out a picture of our target users' behaviors and mindsets.
Research Method
Drawing on an issue tree, I conducted more than 20 individual semi-structured interviews with knowledge workers who've used various Logitech products for an extended period. My research was divided into two parts focusing on different user phases. After these interviews, I combined the qualitative and quantitative data, including insights from the marketing team, to pinpoint opportunities for enhancing the digital experience of the Logitech Options+ software app. This also allowed me to sketch out a picture of our target users' behaviors and mindsets.
Research Questions
Before downloading the app: What incentives or prompts might boost users' eagerness to download Logi Options+? What obstacles might they face during the download process?
After the app was downloaded: How can we boost our users' productivity with new features in Logi Options+? How can we strengthen their emotional bond with Options+ via these new features? What hurdles might they face during or after onboarding?
Research Questions
Before downloading the app: What incentives or prompts might boost users' eagerness to download Logi Options+? What obstacles might they face during the download process?
After the app was downloaded: How can we boost our users' productivity with new features in Logi Options+? How can we strengthen their emotional bond with Options+ via these new features? What hurdles might they face during or after onboarding?
Research Questions
Before downloading the app: What incentives or prompts might boost users' eagerness to download Logi Options+? What obstacles might they face during the download process?
After the app was downloaded: How can we boost our users' productivity with new features in Logi Options+? How can we strengthen their emotional bond with Options+ via these new features? What hurdles might they face during or after onboarding?
Drafted their behaviors and attitudes
I created a comprehensive report based on millions of user data points and semi-structured interviews to help teams better understand the users and explore design opportunities for developing new features in Logitech Options+ software. I continually asked myself: How can we inject creativity and boost productivity into the daily lives of office workers?
Drafted their behaviors and attitudes
I created a comprehensive report based on millions of user data points and semi-structured interviews to help teams better understand the users and explore design opportunities for developing new features in Logitech Options+ software. I continually asked myself: How can we inject creativity and boost productivity into the daily lives of office workers?
Design Goal
Design Goal
Define design strategies: the biggest impact will be laid on the “Engagement"
Define design strategies: the biggest impact will be laid on the “Engagement"
Since the main project goal is to increase the number of active users, we identified enhancing their creativity and productivity as the first direction to boost engagement.
Since the main project goal is to increase the number of active users, we identified enhancing their creativity and productivity as the first direction to boost engagement.
Testing
Testing
Build high-fi prototypes and conducted desirability & usability tests.
Build high-fi prototypes and conducted desirability & usability tests.
To confirm the efficacy of our concepts, I conducted a series of tests both within our team and with external users. I presented users with prototypes during several interview rounds to gauge their responses. Based on their feedback, I refined the designs. This iterative process allowed me to develop a range of solutions that were well-received and viewed positively by our users.
Methods: Survey & Semi-structured user interview
Participants: 6 males + 6 females; all office knowledge workers
Proposal
Proposal
1st design strategy: Switch from passively waiting for users to explore to actively suggesting users explore new productive
1st design strategy: Switch from passively waiting for users to explore to actively suggesting users explore new productive
① Automatically detect unaware shortcut behavior & provide App shortcuts’ suggestions — Smart Configuration Setting
① Automatically detect unaware shortcut behavior & provide App shortcuts’ suggestions — Smart Configuration Setting
The main highlight of Logitech Options+ was its shortcut configuration settings. However, I noticed many users were uncertain about which shortcuts to set up when they logged into the software. During user studies, I observed several users exhibiting repetitive behaviors in their daily tasks. For instance, accounting managers who frequently edited numerous Excel sheets repeatedly calculated different column and row numbers. These mundane and inefficient tasks could be quickly addressed by setting shortcuts on their mouse through Logitech Options+. Consequently, I shifted the strategy of this software from passively waiting for users to actively encouraging exploration. In other words, Logi Options+ could automatically detect users' repeated behaviors in different software and suggest useful shortcuts for setting up on their mouse or keyboard. Whenever Options users open their favorite applications, their customized buttons would appear for a few seconds to remind them to use shortcuts to save more time.
The main highlight of Logitech Options+ was its shortcut configuration settings. However, I noticed many users were uncertain about which shortcuts to set up when they logged into the software. During user studies, I observed several users exhibiting repetitive behaviors in their daily tasks. For instance, accounting managers who frequently edited numerous Excel sheets repeatedly calculated different column and row numbers. These mundane and inefficient tasks could be quickly addressed by setting shortcuts on their mouse through Logitech Options+. Consequently, I shifted the strategy of this software from passively waiting for users to actively encouraging exploration. In other words, Logi Options+ could automatically detect users' repeated behaviors in different software and suggest useful shortcuts for setting up on their mouse or keyboard. Whenever Options users open their favorite applications, their customized buttons would appear for a few seconds to remind them to use shortcuts to save more time.
② Provides a tailored input experience — Smart Input Widget
② Provides a tailored input experience — Smart Input Widget
For our target users, efficiency was paramount in their workplace. However, they were often bogged down by minor yet time-consuming tasks in their daily office work, such as searching for specific screenshots amidst a cluttered desktop. Additionally, some users, particularly the Taiwanese participants in our test, struggled with typing quickly in English, a skill more easily accomplished on their smartphones. Since keyboards exist primarily to enhance input efficiency, I developed a series of next-generation customizable shortcuts, including dictation and handwriting. This office work widget was designed to make their work quicker and smarter.
For our target users, efficiency was paramount in their workplace. However, they were often bogged down by minor yet time-consuming tasks in their daily office work, such as searching for specific screenshots amidst a cluttered desktop. Additionally, some users, particularly the Taiwanese participants in our test, struggled with typing quickly in English, a skill more easily accomplished on their smartphones. Since keyboards exist primarily to enhance input efficiency, I developed a series of next-generation customizable shortcuts, including dictation and handwriting. This office work widget was designed to make their work quicker and smarter.
③ Gain more flexibility to change the brand's partnered theme patterns and invite friends to access additional themes — Logi Theme Patterns
③ Gain more flexibility to change the brand's partnered theme patterns and invite friends to access additional themes — Logi Theme Patterns
Many users expressed that the opinions of those around them influenced their willingness to try new technology. They also valued connections not just with coworkers but also with family members. They wanted a little creative spark in their routine office life, which could have boosted productivity and brightened their moods. Therefore, the designs below emphasize empowering them with more chances to customize their pattern crossing different platforms. They were interested in having more flexibility to modify partnered theme patterns and inviting friends to explore additional themes. In the future, Logitech will have significant potential for collaborations with other brands to attract more users. This approach could have overcome some users' hesitations about trying the app.
*Note: these interfaces below are for concept demoing purposes but instead have real cooperation with Disney.
Many users expressed that the opinions of those around them influenced their willingness to try new technology. They also valued connections not just with coworkers but also with family members. They wanted a little creative spark in their routine office life, which could have boosted productivity and brightened their moods. Therefore, the designs below emphasize empowering them with more chances to customize their pattern crossing different platforms. They were interested in having more flexibility to modify partnered theme patterns and inviting friends to explore additional themes. In the future, Logitech will have significant potential for collaborations with other brands to attract more users. This approach could have overcome some users' hesitations about trying the app.
*Note: these interfaces below are for concept demoing purposes but instead have real cooperation with Disney.
Many users expressed that the opinions of those around them influenced their willingness to try new technology. They also valued connections not just with coworkers but also with family members. They wanted a little creative spark in their routine office life, which could have boosted productivity and brightened their moods. Therefore, the designs below emphasize empowering them with more chances to customize their pattern crossing different platforms. They were interested in having more flexibility to modify partnered theme patterns and inviting friends to explore additional themes. In the future, Logitech will have significant potential for collaborations with other brands to attract more users. This approach could have overcome some users' hesitations about trying the app.
*Note: these interfaces below are for concept demoing purposes but instead have real cooperation with Disney.
2nd design strategy: Build emotional connections to products through recommendations from people around users
2nd design strategy: Build emotional connections to products through recommendations from people around users
④ Incentivizing Feature Exploration in the Software — Point Tasks
④ Incentivizing Feature Exploration in the Software — Point Tasks
I also designed this feature to encourage users to delve into more features of Logitech Options+ by rewarding them with Options+ points. This incentive scheme spurred them to further explore the app in order to earn more aesthetic customizations for their desktops.
I also designed this feature to encourage users to delve into more features of Logitech Options+ by rewarding them with Options+ points. This incentive scheme spurred them to further explore the app in order to earn more aesthetic customizations for their desktops.
Result
Much better user satisfaction rate and high potential for long-term user retention
I employed the Kano model and the Net Promoter Score (NPS) through a questionnaire to understand which features most likely satisfy our customers. In addition, I conducted semi-structured user interviews for qualitative insights.
Takeaway
Takeaway
Takeaway
Foster a Stronger Product Mindset
Foster a Stronger Product Mindset
I learned how to align design goals with business needs and adopted a product mindset to create more feasible and profitable designs.
I learned how to align design goals with business needs and adopted a product mindset to create more feasible and profitable designs.
Align with Stakeholders' Needs Early
Align with Stakeholders' Needs Early
I learned that UX design requires considering the organization's perspective by putting myself in different stakeholders' shoes to engage the team in the design ideation process as early as possible.
I learned that UX design requires considering the organization's perspective by putting myself in different stakeholders' shoes to engage the team in the design ideation process as early as possible.
Peer Review
Peer Review
Jeter joined our team as a UX intern. I was consistently impressed by the details of his work and passion for UX design. He is delicate, self-motivated, and methodical. He gave 100% of himself to our team and positive attitude towards work.
Jeter was a pleasure to work with. I would not hesitate to recommend him to join your team.
Jeter joined our team as a UX intern. I was consistently impressed by the details of his work and passion for UX design. He is delicate, self-motivated, and methodical. He gave 100% of himself to our team and positive attitude towards work.
Jeter was a pleasure to work with. I would not hesitate to recommend him to join your team.
If you would like to learn more about my experiences, please reach out for more details.
jeter.weng.contact@gmail.com
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© 2024
jeter.weng.contact@gmail.com
© 2024
jeter.weng.contact@gmail.com
© 2024
jeter.weng.contact@gmail.com
© 2024
jeter.weng.contact@gmail.com
Peer Review
Jeter joined our team as a UX intern. I was consistently impressed by the details of his work and passion for UX design. He is delicate, self-motivated, and methodical. He gave 100% of himself to our team and positive attitude towards work.
Jeter was a pleasure to work with. I would not hesitate to recommend him to join your team.
Noodoe
EV Charging B2B2C SaaS Website
Binance
Customer Support B2C AI Chat
Read more works
If you would like to learn more about my experiences, please reach out for more details: jeter.weng.contact@gmail.com
If you would like to learn more about my experiences, please reach out for more details.
jeter.weng.contact@gmail.com
Read more works
Noodoe
Electric Vehicle Charging B2B2C SaaS Website
Binance
Customer Support B2C AI Chat
Result
Much better user satisfaction rate and high potential for long-term user retention
I employed the Kano model and the Net Promoter Score (NPS) through a questionnaire to understand which features most likely satisfy our customers. In addition, I conducted semi-structured user interviews for qualitative insights.